Monday, March 24, 2014
Renewing Acapulco, Busing, and -- Mexico's First
By Kent Paterson
a hot weekend day, informal vendors bounce up and down Acapulco’s Caletilla Beach. Shuffling among the relaxing beach
lovers, they peddle fruit, snacks, jewelry and other trinkets. Budget-savvy Mexican families toting ice-chests descend on
the tiny but comfy piece of sand.
Waiters Rafael Cisneros and Guillermo Ruiz wait for
the customers who will make the difference. Non-salaried and without any benefits, the men labor on a 20 percent commission
basis. For every $10 restaurant check, they earn $2. No sales mean zero pay for the day.
recalled that a North American tourist once told him: “’A dog lives better in the U.S. than a poor person in Mexico.’”
At 61, Ruiz has been through the many ups and downs of Acapulco. Lately, the economic trajectory has mostly been
downward, he said.
“Every year is worse than the year before,” the seasoned
server said. A soft-spoken man, Ruiz remembered working decades ago on La Roqueta Island in the bay, when the tourist breakdown
was about 50 percent foreigner and 50 percent Mexican national. Nowadays, the number of international visitors can practically
be counted on one hand.
But Ruiz is not so worried. He is a member of the Jehovah’s
Witnesses, a religious sect that is increasingly visible in Acapulco. Ruiz said he once squandered money on booze and women,
but has since chosen a straight-arrow path.
“The money lasts longer because
I don’t buy useless things,” Ruiz said. Moreover, the current economic woes don’t necessarily trouble the
“This doesn’t surprise us.” he added. “We’re living
in the end times.”
But for Acapulco’s movers and shakers, 2014 represents
the new beginning of good times.
Although their city was turned upside down by crime
and violence in the past decade, tourism industry boosters and government officials are pulling out the stops to reverse a
negative image (acquired from Acapulco’s status as the most homicide-ridden city in Mexico during 2012 and 2013), assuring
the public the Bay of Santa Lucia is a safe place to vacation. And they have some successes under their belt.
In January 2014, the old warhorse of Mexico tourism hosted the acclaimed Acapulco International Film Festival for
the ninth year, with Sylvester Stallone showing up as this year’s guest of honor. In a widely broadcast interview with
Televisa’s Adela Micha, old Rambo spoke highly of Acapulco and Mexico.
up on the film fest, the Guerrero State Secretariat of Tourism Promotion (SEFOTUR) reported that the 97 percent hotel occupancy
rate in the Punta Diamante zone, coinciding with the Mexican Tennis Open, which concluded earlier this month, had exceed expectations.
A year ago, the Costera main tourist drag resembled a military proving ground as convoy after convoy of soldiers,
marines and police cruised up and down the bayside boulevard. While patrols still make their presence known, the security
deployment is less intense. In contrast, rolling crowds pack popular Condesa Beach on some weekend evenings.
According to the municipal government, more than 94,000 Mexican tourists visited Acapulco the holiday weekend of
March 15-17, pumping around $20 million into the economy. The 83.6 percent hotel occupancy rate was nearly 13 points higher
than on the same weekend of 2013, according to the official statistics.
Different branches of
government are injecting tax money into a tourism rebound. For instance, SEFOTUR has announced that it will spend about $2
million to help stage ten international conferences this year in Acapulco and Ixtapa up the Pacific coast, including June’s
Mexican National Petroleum Congress.
Nationally, Acapulco has a powerful ally in Claudia
Ruiz Massieu, Mexico’s current federal tourism secretary, who just happens to be from a prominent local family.
A member of President Enrique Peña Nieto’s PRI party, the 41-year-old Ruiz is the niece of former President
Carlos Salinas, and the daughter of former Guerrero Governor Jose Francisco Ruiz Massieu, who was assassinated in Mexico City
Ruiz is widely considered a possible candidate for the Guerrero governorship in
2015. If the onetime federal lawmaker follows the same career path as her father, she will be in the political pipeline for
the Mexican White House and in the running to become Mexico’s first female president.
one of her first orders of business, Ruiz took charge of the committee that will oversee the return of the famed Tourism Tianguis
to Acapulco in 2015 after a controversial, three-year rotation to other Mexican cities. A mega-event in the tourist business,
the big gathering is the place for industry wholesalers and insiders.
are also attempting to score another, if more elusive, coup in the tourist world: the return of the notorious free-spending
spring breakers from the U.S. While the spring vacation promoter Student City prominently listed Acapulco packages beginning
at $999 on its website this season, few if any U.S. young people took up the offer, according to news reports. Local officials
vow to try again next year.
For the 21st century, the city is getting new infrastructure,
including a tunnel through the hills to facilitate traffic flows and a big city-style public transportation system called
the Acabus. Acapulco apartment manager Apolonio Ceballos is among supporters of the bus project.
“It will help out all the residents and get rid of the old system,” Ceballos said. “It’s
bad. The drivers do whatever they want.”
Long known for running more than a few
pedestrians over, many drivers dash through the streets with stereos blaring electronic, rock or banda music. Supposedly banned
several municipal governments ago, drivers’ assistants called chalanes hang from the side doors of buses trying to snag
passengers like a fisher casting for a big fat tuna.
Many buses sport gaudy murals and names.
To name a few: “Wolverine,” “Fandango,” and “Sexy Bitch,” the latter featuring two women,
a blonde and a brunette, engaged in a provocative act. Some of the four-wheeled fiestas still display signs that demand: “No
The Acabus is a key barometer for the new Acapulco. The ultimate
success or failure of the ambitious project will indicate whether the city is moving ahead or staying mired in a whirlpool
of special, often obscure interests. Although the Acabus’ passenger terminals are completed, no buses run to service
them as of yet, while behind-the-scene negotiations take place between state officials and the possible bus system concessionaires.
Public safety is the million dollar question on almost everyone’s lips. A long-ticking social time bomb blew
up in 2006, when the drug cartel wars came to town and even played out in front of startled tourists.
Many Acapulqueños say the security situation has since improved, with important caveats.
Three years ago fearful residents stayed home after 9 pm, and the drug-fueled violence made some young people “think
twice” about consuming illicit substances, said Dario Velasco, a young activist with the #YoSoy 132 organization. “(Violence)
affects us a lot,” he added, “but it has gone down.”
Roberto Ramirez, editor
for the Guerrero edition of La Jornada daily, noted a reduction in killings, saying the previously “scandalous”
episodes of headless or hanging bodies displayed in public had been replaced by a more subdued violence of “one, two
and three or more” killings here and there.
It’s a pattern that’s taken
shape in other cities like Ciudad Juarez or Tijuana, where murder now largely takes place in poorer neighborhoods away from
the eyes and ears of tourists. If class and demographic differences were glaring in Mexico prior to the advent of the so-called
drug war, the violence has only accentuated social cleavages.
Three years ago, the city’s
residents were terrified to speak out, Ramirez said, while reporters banded together in groups to cover delicate stories or
simply just stopped writing about risky subjects. The Mexican journalist credits Acapulco’s teachers, who shut down
schools and staged mass protests in 2011 against extortion, kidnappings and killings, for beginning to turn the tide.
“I see a more participatory society on the security issue.” Ramirez said. “It’s not like
In Acapulco and Mexico, hard numbers are difficult to gauge, because of different
reporting methodologies by law enforcement agencies or the fact that many crimes go unreported.
2012, the Mexico City-based Citizen Council for Public Safety rated Acapulco the second most violent city in the world, falling
only behind San Pedro Sula, Honduras, with 1,170 murders, or 143 killings per 100,000 residents.
Based on government and journalistic sources, Tijuana’s Zeta newspaper reported this month that Acapulco’s
883 murders in 2013 still made it the most violent city in Mexico. If the numbers are accurate, murder dipped about 25 percent
last year, but remained historically high -- even by the standards of a city and state where violence rooted in land, political
and personal conflicts has long marred life.
“Violence has always been here,”
Ramirez reflected. “Now there’s a larger criminal violence.”
statistics are yet publicly available for the first quarter of 2014, but homicide stories are much less noticeable in the
local press than at the same time a year ago.
In comments reminiscent of hopeful media
and government declarations made during the height of violence in Ciudad Juarez a few years back, Acapulco Mayor Luis Walton
cheered that two days went by last week without a single killing.
“This is due not
only to the merit of the (municipal public safety) department, Walton insisted, “but because we are working together
in broad coordination -- the federal government, the army, the federal police, the state police, and the municipal police.”
Public distrust of the local police force, which even Governor Angel Aguirre recently denounced as thoroughly infiltrated
by organized crime, remains rife.
“Things haven’t changed a bit,” said
Filiberto Vinalay, a downtown hotel manager. “One mayor goes and another comes in, and there is a lot of corruption.”
On the streets, talk is heard of forming self-defense forces like the ones that operate in other parts of Guerrero
or Michoacan. In fact, one local organization, the Council of Ejidos and Communities Opposed to La Parota (CECOP), unveiled
a new community police force in a rural area of the municipality recently.
affiliated with a larger indigenous network of community police in Guerrero, the new force is made up of citizens who have
long opposed the construction of a proposed dam in rural Acapulco that would flood thousands of people from their homes.
Mayor Walton and Guerrero state officials criticize the CECOP’S community police force, contending it does
not have legitimacy because the operational area is not considered an indigenous zone.
the contrary, CECOP maintains, legal documents prove that the communities it represents have indigenous status. Under Guerrero
State Law 701, as well as International Labor Organization Convention 169 respected by Mexico, indigenous communities have
the right to form their own security forces and justice systems.
By many accounts, extortion
is rampant in the city. Street vendors, market sellers, taxi and bus drivers, and others are forced to pay protection fees
to various gangs that start in the neighborhood of 200 pesos a week. Payments ascend up a chain of collectors, essentially
supporting mafias in and out of government.
The initial media reports of a March
17 fire that destroyed almost 150 vendor stands and killed two people at a market suggested the deadly blaze was the work
of arsonists retaliating against merchants who had not paid protection fees.
daily El Sur reported that at least 19 murders had occurred on nearby streets of the working-class Vacacional district
since 2012, with taxi drivers and small merchants among the victims.
In a larger context, Acapulco’s
economy is almost built for extortion. The informal or underground economy has mushroomed in recent times, with vendors taking
over more and more public spaces to sell their wares. On weekends, cheap jewelry peddlers crowd the sidewalks on the Costera
near the upscale Plaza Bahia mall.
Not long ago, Cuauhtemoc Avenue leading into downtown
Acapulco was a breezy, unencumbered walk. Today, several blocks are packed wall-to-wall with pirate CDs and DVDs, clothing,
perfumes and other commodities. Ironically, the day before Chapo Guzman was detained by Mexican marines in Mazatlan, a CD
vendor on Cuauhtemoc blasted a narco-corrido honoring the then-fugitive drug lord, as a Mexican army patrol passed by on the
Acapulco’s illicit economy pervades many aspects of life. Last month, local
news stories reported that the Federal Attorney General for Environmental Protection seized dozens of protected birds, Japanese
turtles and other creatures from a pet store in the indoor Grand Plaza mall.
in historical terms, the contemporary economy with its cheap, imported Asian goods might be considered an updated version
of the 16th and 17th centuries, when contraband flowed between Acapulco and Manila, and international pirates lurking for
Spanish gold hovered off the coast.
The ever-growing corps of informal vendors, who don’t
pay legal taxes or overhead, are the perennial complaint of established merchants. But life these days could be tough on the
legal edges of the economy, too.
Genaro Morales, 45, wanders around Acapulco and other
places with a friend attempting to sell locally made hammocks spun from nylon and cotton, without much luck. “We have
visited the major parts of Mexico. We go wherever,” Morales shrugged.
seller once made $10 or $11 per hour in Texas and North Carolina, but returned to Mexico in 2011 after enduring a 7-year separation
from his family.
“I’d like to go back, but it is now difficult to work
without papers,” Morales continued. “Whatever you earn over there allows you to support your family. Here it is
Morales is a definite skeptic when it comes to the statements
of President Peña Nieto and other officials heralding a new economic day in Mexico. “It is for some,” Morales
said, “but not for everyone. Until now, we haven’t seen this.”
poverty traps many a resident. In a 2013 interview with FNS, Roger Bergeret, director of the Autonomous University of Guerrero’s
graduate program in tourism studies, contended that the current tourism model cannot sustain a population of more than 800,000
As long as decent-paying, legal jobs are unavailable, openings will always exist
for informal vendors, extortionists, bagmen, street-level drug dealers, prostitutes, pimps, lookouts, hit men, and kidnappers
and their array of helpers.
“There could be good laws like hiking the minimum
wage,” implored Rafael Cisneros.
Meanwhile, Acapulco’s residents anticipate a
much-needed flow of cash next month when the city’s biggest Mexican tourist season of the year, Semana Santa, or Holy
Week, comes to town. Aiming for 100 percent hotel occupancy, officials are predicting the best Semana Santa in years.
see: Bringing back the Sparkle to Acapulco, a Mexican Tourism Gem, by Kent Paterson (MexiData.info, 3/17/14)
Frontera NorteSur (FNS)
Center for Latin American and Border Studies
New Mexico State University
Cruces, New Mexico
Kent Paterson is the editor of Frontera NorteSur. Reprinted with authorization
from Frontera NorteSur, a free, on-line, U.S.-Mexico border news source.