Monday, April 12, 2010
Mexican Wine and Food Show Going Global
by Steve Dryden
International wine and food lovers in 16 countries
are now learning more and more about Mexican wine and food via "The Grapevine." This informative and educational cable TV
show is a positive promotion of Baja California, Mexico, courtesy of Varivision Cable TV Channel 8 (El Ocho) in Ensenada.
And thanks to a dedicated network of global wine aficionados
who are sharing the 45 minute DVD productions with friends and family around the world, Mexico is being presented in a good
image to inquiring wine and food consumers.
This “vine roots” effort is exposing
our region to international viewers wanting to learn about Mexico’s emerging wine culture and gourmet cuisine venues
in and around Ensenada and the vineyards of Baja California.
Varivision is producing The Grapevine for local content
on their cable TV network, but too it is in the process of reaching out globally via a link to other cable companies in Mexico, the US and Europe. In addition, they are in the process of developing a web site with
a focus on the Baja California wine country and food lover establishments in the region.
The new site (up partially while under construction),
www.bajawineandcuisine.com, will be the definitive wine and gourmet cuisine site for Mexico, plus it will feature video streams
and DVD's of wineries, restaurants and other food and wine related establishments in northwestern Baja California. The bilingual
format provides interesting and educational information in both Spanish and English. Currently the show is most popular on
a global level in Spain, where they share a keen interest in Mexican wine and cuisine.
So far the various shows feature Roganto winery, with
cuisine from El Rey Sol restaurant; The Culinary Arts School at UABC, with Vinisterra winery; L.A. Cetto winery, with Hogaza
Bakery; and Cafe Orleans, with wine from Bibayoff winery.
In addition, the show has gone international with filming
at the past San Diego Bay Wine and Food Festival, and the Paso Robles Grand Tasting that also took place in San Diego. This
summer the show goes to Las Vegas, to film an exclusive food and wine event with a nationally acclaimed chef and a popular
Production, filming and keen networking has exposed
Mexican wines to international wine and food lovers, and to our unique and fun wine and cuisine culture. Future shows will
concentrate on regional wineries and popular culinary establishments in Mexico and southern California.
The web site is a joint venture between Varivision
Cable TV and me. I’m furnishing direction and hosting with the filming at the wineries and restaurants in the area,
as well as providing content for the web site. Kathleen Scott is the computer artist designing the new web site.
The show itself wouldn’t be possible without
our professional team, including: cameramen Adrian Enrique Ruiz Romero, Julio Alfonzo Aquilar Alcantar, and Julio Cesar Gutierrez
Ruiz; production coordinator Tracy Magally Rojas de Hoyos; subtitles by Richard Guerrero Rojas de Hoyos; and assistance from
The Spanish speaking hostess of the show is winemaker
Veronica Santiago. During the first several shows we’ve been able to maintain the “mission of our show”
in that the regional winemakers and chefs are the real stars of The Grapevine, and we’ll continue with that guideline.
The generous support of Varivision owners and shareholders
is allowing for the production and filming of Mexico’s premier wine country and local culinary establishments. In our
effort to promote Mexico’s wine and food culture, we’ve sent our DVD's, along with Baja California wine samples,
to Wine Spectator magazine asking to be included in their wine buying guide. In addition, we’ve written a "Viewpoint" article about Mexico’s wine industry in the April 2010 issue of Wines and Vines magazine.
Our efforts are dedicated to formulating a creative
solution, and taking a positive approach to awakening the world to the good life that Mexico has to offer. We believe that the time is quickly approaching (due to global economics and bankrupt states) when living
in this region will be a real, viable option for those seeking a vacation or retirement haven that is affordable, diverse
The big news, the reality, is that this region is blessed
with an abundance of good wine and gourmet food, Mediterranean-like weather, affordable oceanfront living, and diverse services
at reasonable rates that can allow the average person to live the same high-class lifestyle as our neighbor.
In the meantime, we’ll spread the word in a visual
format so wise folks can make their own decision to visit or retire in Baja California. We’re not depending on the regular
corporate owned media outlets to deliver our message — we’re creating our global platform using the revolutionary
media of cable television, the internet, and “vine roots” networking.
For a Baja California Wine Route map, click on MexiData.info
"Links," and go to "Mexico Maps and Time Zones"
Steve Dryden is a wine, food and travel writer living
in Valle de Guadalupe, Mexico’s premier wine country in northwestern Baja California, where he guides individual and
small group wine tours. He can be reached at firstname.lastname@example.org. Visit his new blog at www.winefoodguide.com.